Bye, 17th century, Hello 21st
“Kids will eat the oatmeal, but wonder who the grandpa is on the box. That’s why Quaker oatmeal is reimagining tradition for a new generation, creating a look and story kids can actually connect with.”
Why Quaker?
Kids can sometimes say the funniest, most unexpected things. My daughter loves to eat peach oatmeal, but doesn’t like the old man on the packaging. She insists that it must be food for old people. I laughed and realized that it is not just an “old guy”, but a very realistic portrait. This kind of treatment isn’t something you see in many logos today.
My Inspiration
